Nine West Runway Relief for Fashion Targets Breast Cancer with Nigel Barker, Coco Rocha and Jessica White
One thing Ferocia and I don't get tired of reporting? Fashion for a cause. Nine West is the latest brand to exercise compassion in fashion with their Runway Relief initiative.
The project will raise funds and awareness for Fashion Targets Breast Cancer, a cause close to my heart as I have one aunt who is a breast cancer survivor and have lost another to the disease. The concept is just as great as the cause.
Participating models were asked to wear the limited-edition Nine West Runway Relief boot, which has an Omron GOSmart Pocket Pedometer (HJ-303) that tracks how many steps each model takes while going from casting to fittings to shows during New York Fashion Week. That's a lot of steps, people (especially for Coco Rocha and Jessica White!).
Each mile will equal a $10 donation to Fashion Targets Breast Cancer. Don't you just love it?
Last week, famed photographer and CW's America's Next Top Model judge, Nigel Barker, hosted a live photoshoot where he shot Coco Rocha, Jessica White, Michelle Alves and more for the initiative.
As you can see, the photos are just fabulous (love Coco!).
The boot isn't just for models though --- a limited supply of the Runway Relief boot (which costs $199) is available NOW for Nine West Facebook fans exclusively.
Cheers to Nine West for stepping up in the fight against breast cancer. Here's to finding a cure!