Maybelline Launches New Collection Called 'Fit Me'

As if being the official cosmetics sponsors of Mercedes-Benz Fashion Week (shows start this week! Eeek!) Maybelline is launching a new collection called Fit Me.
According to WWD, the four-product face line was created to offer a newer take on the "shade true" category and will include a foundation, powder, concealer, blush and three bronzers.
All products in the line utilize "skin merge technology" which is just a fancy way of saying that it promises to match skin tone and blend in easily.
The foundations all include SPF 18 and are numbered accordingly to match the powders so it will be easier to find your shade while shopping at the drugstore. Both powders and foundations will retail for $7.99; concealer for $6.49 and blush and bronzers for $5.51 each.
Hmmm...I haven't gotten my hands on any of the products yet Glamazons but this seems like it should be interesting. As far as drugstore beauty goes, I don't really wear Maybelline's foundations but I will rock the heck out of their mascaras and lip glosses. However, I'm willing to give this new stuff a shot. No word as to when the collection will hit stores (has anyone seen it yet?!) but I just wanted to call your attention to it so it will be on your beauty radars.

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