BEAUTY NEWS: Heidi Klum Signs Fragrance Deal!

Supermodel, actress, producer, TV host, designer, glam aficionado, wife and mom…need I say more? Just when we though there was nothing else to be added to Heidi Klum’s style-rich list of credentials, she announced that she has partnered with Coty Inc. to create a signature fragrance called Heidi Klum Shine.

It does seem like another day, another new celeb fragrance line. The list of today's famous perfumistas reads like a Who's Who of Hollywood: Halle Berry, Jennifer Lopez, Jennifer Aniston, Eva Longoria, Katy Perry, Rihanna, Beyonce, Kim Kardashian, Fergie, Mariah Carey, Mary J. Blige and more.

Anyone who has walked into a department store recently can attest: makeup counters are beginning to look like a newsstand with all of the celebrity names plastered on the packaging.

But in my opinion Heidi gets a pass. After all, she's not just a reality TV star with good looks and charisma (no shade, Kim K.), she knows a thing or two about cosmetics and perfume and obviously beauty. Just look at the girl!

Heidi's no newbie to the world of beauty. In 2007, she designed "The Heidi Collection" for the VS Makeup Collection and followed up with another collection in 2008. Heidi is also no virgin to the fragrance world. Not only did she rip the runway for years as a Victoria's Secret Angel, but she also launched two fragrances with them called “Heidi Klum” and “Me.” Shine will be the first fragrance to have her name, and no one else’s, on it. How fabulous!

I wonder if this project will be chronicled on Heidi's upcoming Lifetime reality show, tentatively titled Love Devine, where she and her singer hubby Seal play love doctors while traveling around the world offering couples advice.

 Heidi Klum Shine is set for a Fall 2011 release.

Are you excited about this perfume, or do you think celebrity fragrances are just another marketing ploy?

Ciao Bellas,

Glamazon Margo

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