In a perfect world, every retailer would embrace the power of labels and lipstick, and the luxury retailer Bluefly is doing just that with the launch of its fragrance boutique this week. I feel fancy just saying the words fragrance boutique! The boutique offers best-sellers and new releases and boasts brands such as Chanel, Juicy Couture, Marc Jacobs, Clavin Klein, Sarah Jessica Parker, Beyonce and more.
Finally, I can use this self-proclaimed “ultimate hook-up for the fashion obsessed” as a tool to merge my two loves, F&B (fashion and beauty) with just the click of a mouse. It gets even better because most of the fragrances are 40 percent off retail prices. I heard a few critics get a little rowdy because they thought that all of the fragrances would be discounted, but I’ll take most over none any day.
Here’s what Melissa Payner, president and CEO of Bluefly.com had to say about the addition of the fragrance boutique:
“Our fashion-conscious customers view fragrance as an extension of fashion and personal style, so we are happy to be able to offer them designer fragrance labels at the great values they have come to expect from Bluefly.”
What’s your take on this, Glamazons? Will you be shopping from this new fragrance boutique?