Call the Glambulance: Vaseline Creates a Facebook App that Makes You Look Whiter in Pictures

Have you ever wanted to make yourself appear whiter in pictures? Me neither.

Vaseline has created a skin-lightening Facebook app in India, which the country's notorious skin-bleaching and lightening cream epidemic makes even more disturbing.

The goal of the app is to promote skin lightening creams to men, and the ad features Bollywood actor Shahid Kapoor "with his face divided in dark and fair halves."

If this seems appalling to you, you're not alone. People all over the web have expressed disgust at Vaseline's willingness to promote an unattainable Western standard of beauty. Moreover, skin-lightening creams pose a health threat as many products illegally contain steroids, causing harmful and painful side effects.

In no way did Vaseline create the obsession with skin lightening creams in America and abroad (umm...everyone remembers Sammy Sosa's transformation below), but they certainly shouldn't feed the craze via Facebook.

What are your thoughts? It is a genius and harmless business venture or should Vaseline be more socially responsible? Discuss.





Latoya said...

This is sad! I remember watching a documentary on the effect of skin-lightening creams in Jamaica. They cause some serious health problems. This is sad. Vaseline is horrible anyway with it's mineral-laden products.

Anonymous said...

The correct spelling of the name is Kapoor

Tina said...

Meanwhile white people tan in dangerous beds or use sprays or creams to be hella darker (hey Snookie!) but where's the glambulance call for that? I guess it's okay so long as the color change is going one way versus the other? Everyone just wants the opp of what they have...grass is always greener

Coutura said...

Thanks, Anonymous!


We've posted on tanning beds and Snooki before actually. Here's a quote:

"I'm a firm believer in wearing an SPF of 30 or higher at the beach. I also don't go to tanning beds since they're so dangerous for your skin. I don't...want to look like Snooki from MTV's the Jersey Shore (who does go to tanning beds and professes that they should be in every home...eww)."

Sandrine said...

This is bonkers an its so disappointing because the people in India have the same issues as black people. Vaseline should be ashamed to perpetuate this foolery.

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