Mary J. Blige Sets New Fragrance Selling Records on HSN With Her 'My Life' Scent

Remember how we told you guys about Mary J. Blige launching her first fragrance, 'My Life' on HSN? Well, last weekend she hit the airwaves and (in true MJB fashion) set new records. According to the article in today's WWD, she sold over 72,000 units of fragrance and ancillaries in 24 hours. That's $3 million in retail sales! Wowza!

And now, the fragrance industry is starting to take note. I mean, it's already a bonkers idea to even think about selling a fragrance on television (how will you smell it?!)

But, apparently everyone (included myself) loves the singer and didn't mind dropping top dollars for her signature scent. Lucky for them that it really does smell divine!

I was fortunate enough to have the opportunity to fly down to St. Petersburg, FL last weekend and interview the starlet for Glamour.com (click here to check out her beauty faves!)

Did any of you Glamazons tune in and buy the fragrance? If so, were you able to chat with her over the phone? Who do you think will be the next celebrity to launch their scent on the channel?

xo

Ferocia

Buy Mary J. Blige's My Life Fragrance on HSN and Help Send Young Women to College

As we reported in April, Mary J. Blige is preparing to launch her My Life fragrance THIS Saturday on HSN and HSN.com (following the launch, the scent will be available at Carol's Daughter).

But here's the latest: The R&B diva will donate $1 of the proceeds from each sale to help put young women through college this Fall.

In collaboration with her women's empowerment organization, FFAWN, Mary J. Blige is using her star power to help support and strengthen our youth. ::Applause::

Make sure you tune into HSN tomorrow to hear Mary's story and give back through the purchase of her new fragrance, which retails for $46. Though you can't smell it through the TV screen, Ferocia and I promise you it smells sultry and alluring. You will not be disappointed!

Kisses,

Coutura

Photos: ThatGrapeJuice.com.

Mary J. Blige Creates A "Life" Fragrance

Mary J. Blige may be joining the "I'm A Celebrity And Launching My Own Fragrance" bandwagon, but she's completely bucking the trend when it comes to how she's launching it.

Named My Life [after her groundbreaking 1994 album; still one of her best, I'd say!], the fragrance will launch exclusively on HSN July 31 and will then be sold at Carol's Daughter. [No surprise there considering that Blige is a shareholder in the company, Carol's Daughter].

Turns out that Blige also had the inside scoop when it comes to fragrance creation with her family tie to Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics North America. Baxter is married to the uncle of Blige's husband, Kendu Isaacs.

According to wwd.com, the scent's top notes are gardenia petals, Bartlette pear and white freesia; the heart is tuberose, blooming jasmine, gold lily and apricot flower and the drydown is cashmere woods, praline, sesame and incense. Blige admitted that she had no problem taking her time in creating the fragrance and was very adamant about being involved in the total process. Here's what she had to say about her new juice:

"It's a special tribute to us as women. My fans and I are smart now. We know we're smart now, but we didn't know it then. We know we're beautiful now, we didn't know it then. We're educated now, we didn't know it then. We're soft, we're edgy - we're all those things. And I wanted this perfume to represent every female's everyday life."

Now, if that's not empowering, I don't know what is! Blige also shared with WWD that she's currently taking French and acting classes in preparation for her acting debut as Nina Simone in the biopic film slated for 2012 release. She also plans to launch her own eyewear line this fall, Melodies by Mary J. Blige.

My Life, the fragrance, will retail for $46 and I personally can't wait to get my hands on this one!

xo

Ferocia

*images from wwd.com