Although the music industry may be one spot she just can't seem to dominate, you have to give it to her: she's definitely business-saavy. I mean, how else would one gain a L'Oreal spokesperson contract?! And not just any contract, mind you: a multimillion- dollar contract.
J. Lo (a name she ditched long ago but I still like to use tee hee hee) is the newest global brand ambassador for L'Oreal Paris, which includes brands such as EverPure hair care, Preference hair color and Youth Code skin care. She joins the ranks of other celeb L'Oreal spokesmodels that include Beyonce, Eva Longoria Parker, Diane Keaton and Keri Washington.
Jennifer's debut TV ad will air Jan. 16, 2011 during the Golden Globes for EverSleek, a new range of hair products in the Ever franchise designed to smooth unruly, frizzy hair.
One of the new products from the L'Oreal EverSleek Line
According to an article in WWD, L'Oreal plans on tackling a new take on advertising by making their ads more "intimate and conversational."
Cyril Chapuy, global brand president for L'Oreal Paris, was quoted in the article as saying that the script for the new ads were written with J. Lo in mind.
"It was designed for Jennifer's personality," Cyril said. "She is the one speaking directly to the camera, there is no voice-over and she speaks in her own words."
He also went on to add that "the look of the styling and set was also defined especially for her..[which] had a very intense energy."
Hmmm...it could be that J.Lo had all these demands and the brand just rolled along with it. Or maybe I'm wrong and they really wanted to make the ads all about her? Either way, I can't wait to see them.
And this won't be the last we see of J.Lo anytime soon! She's been named one of Barbara Walters' "10 Most Fascinating People of 2010" (interview airs at 10 p.m. EST, Dec. 9 on ABC) and has plans to launch a new album in 2011 called "Love."
Hey, you gotta respect this woman's hustle, right?! Who else is excited to see her new ads?
xo
Ferocia
