Showing posts with label Heat. Show all posts
Showing posts with label Heat. Show all posts

9.06.2010

Eva Longoria Launches Fragrance in London; Promises It Will Please Peeps Who Are "Allergic" To Perfumes



Actress Eva Longoria was recently snapped Sunday at The Perfume Shop in London as part of the official launch of her new signature fragrance Eva by Eva Longoria.
Last year, Longoria had this to say to WWD about why her fragrance was so darned special:
"I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So, I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that."
Um, so if you're really "allergic" to perfumes, shouldn't you just avoid them all-together?! Isn't it like false advertising to say that every woman can wear this new fragrance if you're truly allergic to fragrance?
Yes, Glamazons, I have seriously sat here and analyzed this. And I'm pretty sure that what the lovely Longoria meant when she said "allergic to perfumes" is that this is for those woman that can't stand the smell of cheap, overbearing liquids that other celebrities sometimes launch. (Ahem, Beyonce. Sorry guys but I still stand by my opinion that her first fragrance Heat smells cheap..and horrible. Hopefully her next one will be much better!)
Anywhoo, back to Longoria: apparently the actress was extremely involved in the making of it so that should be a good sign, right? It features top notes of citrus, neroli, bergamot tea and aldehydes. The heart of the fragrance includes sheer jasmine, muguet, violet and freesia with a drydown of skin musk, amber and sandalwood. The bottle was designed to resemble a "female silhouette."
Here's what the ads will look like:

It sounds like it will smell very light and pretty, but I'll hold judgement on it until I smell it for myself. The fragrance is slated to hit the U.S. by April2011 and will be available in stores such as Macy's and Dilliard's.
In the meantime don't you think that Longoria looks like Victoria Beckham's little mini-me in that beige dress (which just so happens to be a Victoria Beckham design) and matching Louboutins?! She looks gorge (per usual) but I really do wish that she'd develop her own style and run with it.
What do you think Glamazons? Also, who plans on buying the fragrance when it hits the U.S.?
xo
Ferocia
Photo: Getty

3.22.2010

Beyonce's 'Heat' Is A Hit


Hey Glamazons! Well, everyone just loves Beyonce's new fragrance. (No surprise there.)
As you know, she recently launched her first signature scent 'Heat' and (although I personally don't care for it; check out my review here), Macy executives have been blown out of the water at it's quick success. Chairman, president and chief executive officer Terry Lundgren (for Macy's) recently noted that 'Heat' has sold $3 million worth between February to early March. At the Herald Square in-store signing, 72,000 bottles were sold in just the one hour that she was there. I'm waiting for her to come out with a fierce line of lace front weaves and a signature cosmetics line next!

xo
Ferocia

2.03.2010

Beyonce Heats Up Union Square With Fragrance Launch Party


Hey Glamazons! The creme de la creme of the beauty world mingled alongside our fave songtress Beyonce last night at Union Square for the launch party of Bey's first fragrance, Heat.
Everything was decked in red (including Beyonce who wore a cute little flouncy dress by Marc Bouwer) and at some points felt like maybe you were in the pits of a nicely fragranced, celeb studded hell. Little sis Solange was on deck as the DJ and other celebs that showed up to show support included Usher, Michelle Williams, Sherri Shepherd, mom Tina (daddy Matt was nowhere to be found) and of course, the huz Jay-Z (who so cutely declared his love for Bey when asked what he thought about the new fragrance!)
Have any of you purchased Heat yet? If so, let us know what you think!




Beyonce and Michelle Williams. Um, is it just me or does Michelle look crazy?! I was NOT feeling this look on her....


Beyonce and her lil' sis Solange pause for a photo at the DJ booth


Beyonce and Usher

Beyonce and her mom, Tina Knowles

The venue at Union Square. It looked really strange from the outside if you didn't know what was going on inside lol

xo
Ferocia
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