Sonia Rykiel pour H&M Launches with Paris Show - In Stores Tomorrow!

Hey Glamazons!

Think the Victoria's Secret fashion show was the most glamorous lingerie showcase of the season? Think again. Sonia Rykiel for H&M launched with an extravagant display across the pond that gave the Angels a run for their money.

Inspired by Alice and Wonderland, the show was an elaborate presentation of romance and fantasy at the Grand Palais in Paris. Beneath a replica of the Eiffel Tower, models, including Lily Cole (below), posed on luxurious, silk sheets, sat on crystal chandeliers and played on swings atop a stage sprinkled with glitter. Kate Bosworth and fellow French designer, Jean Paul Gaultier (who is doing a line for Target!), came out to show their support.

The lingerie was as glamorous as the backdrop with 50's pin-up inspired silhouettes and feminine flourishes like jewels and rosettes.

Check out video from the show and red carpet below. What do you think of Sonia Rykiel for H&M's extravagant show? Will you shop the collection (which starts at $12!) when it hits 1,500 H&M stores and Sonia Rykiel boutiques TOMORROW, December 5th?



Photos: H&M

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