Introducing...Cynthia Rowley for Roxy

Hey Glamazons,

Just in time for Spring...and the much-needed trip I'm planning to Miami, Cynthia Rowley is launching a beach-ready collection for Roxy.

And the purveyor of Hampton chic, Cynthia Rowley, and Hang-Ten staple, Roxy, couldn't be a better fit! Cynthia Rowley had this to say about the new collaboration: "The most important thing as a designer is to tell a story, and everything we do contributes to the story. This is an authentic and genuine expression of that, as surfing is something I love to do."

Perfect for ladies who love to go surfing in style, the collection features swimwear, sandals, denim, wetsuits and even pencil skirts that are as affordable as they are chic (the long-sleeved bodysuit will only run you $89!).

The collaboration will run over the next three years and launches in March 2010 at Barney's New York and Collette in Paris. Items will be available for pre-order in January at the Cynthia Rowley online shop. Check out the pieces below:

I especially love Cynthia Rowley's use of colorblocking and cut-outs; it's just so modern and vibrant, yet wearable at the same time. True to form, Rowley captures the easy, breezy nature of beach culture with an air of sophistication and refinement, rendering the most expensive-looking pieces Roxy has probably ever sold.

I can't wait to see the collection in person at the press event next week but in the meantime, what do you think of the pieces? Will you shop the new collection?

Kisses,

Coutura