Our favorite redhead is back but she's shed the dark, gothic theme of her last album Rated R, which didn't do well in album sales according to her recent Billboard cover story.
Instead, Rihanna's Loud album signals a return to her flirty, whimsical, fun-loving style of records past, which explains the florals and tulle she's been wearing recently.
The video's wardrobe is a teenybopper's fashion dream with cropped tops, corsets, knee highs, floral skirts, fur scarf, bra, fifties-style panties and sequin headbands, all modeled by a smiling Rihanna who is featured alone in the middle of nowhere (ummm...only girl in the world theme? duh!).
Check out the vid below, directed by Anthony Mandler.
What do you think of the video and Rih's new style direction?