Don't you just love the beauty brand Make Up For Ever?! (I do!)
They've hooked up with Sephora to launch a series of in-store boutiques that closely resemble a backstage fashion show environment (minus all the Fashion Week madness, of course!)
The first opened Wednesday night in SoHo with a little cocktail soiree. I'm sad to report back that I totally was invited but didn't get finished with my business dinner in time to make it over. However, that doesn't mean that I can't share the news with you, right?!
So, there's a completely separate entrance from the Sephora store entrance to this little boutique and it includes all the Make Up For Ever product that you could ever dream of (more than 1,200 units! atothemazing, right?!) This place has everything from interactive tools to customize your own makeup designs and face charts to ipads featuring access to how-to videos. And, of course, there will also be makeup lessons and plenty of samples available for all.
The second boutique will open in Sephora at The Venetian Hotel in Las Vegas next Friday so be sure to check that one out if you live in the area!