10.15.2010

Breaking Beauty News: Beyonce Launching New Fragrance, Heat Rush


So, remember when we told you that Beyonce was launching a second fragrance?! Well, the news is true, Glamazons! Coty just announced to Women's Wear Daily plans to launch a new juice from the songtress called 'Heat Rush' by February 2011.
Hmmm...seems like she's really running with this whole 'heated' theme. Although I personally think that the first fragrance 'Heat' is a mess (to me it smells like something your old auntie would wear...ew) I've got high hopes that this one will be better.
According to today's WWD, the scent contains top notes of passion fruit sorbet; blood orange and Brazilian cherry; a heart of yellow tiger orchid, mango blossom and orange hibiscus, and a drydown of teak wood, honey amber and Rio sunset musk. Mmmm! Doesn't that just read heavenly?! I sure hope that it smells so. From the looks of it, this one will be a bit lighter and not as musky smelling as the first one.
'Heat Rush' is set to hit a Macy's department store near you and prices range from $59 for 3.4 oz to $24 for 0.5 oz. There are also plans to launch a matching shimmering body cream ($24) and shower gel ($24).
What do you think, Glamazons? And, be honest, would you really purchase this fragrance if Beyonce didn't create it?!

xo
Ferocia

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