4.02.2010

Kimora Lee Simmons Launches New Fragrance



She may be loud and over the top, but when it comes to creating a great fragrance, she definitely knows what it takes. (Beyonce, please take notes. I really think that your fragrance is selling well because of your name only.) Kimora Lee Simmons will be launching her fifth fragrance, 'Dare Me', this month at stores such as Walgreens, Target and Kohl's. And, if it was anything like her last fragrance, Fabulosity, we're sure that this one is going be another great hit.

'Dare Me' contains top notes of magnolia and island coconut, a heart of Southern honeysuckle and African white milkwood and a drydown of creme de musk and sandalwood. According to WWD, Simmons described the scent as "girly and sexy and spring-summery." Coty Beauty execs said this fragrance is targeted towards women between 16 to 24 years of age. Price points range from $12.99 (travel-szie) to $28 (1 oz). I personally can't wait to get my hands on the hot pink bottle; and don't you think she looks fab in the print ads? But, then again, I had to give it the side eye because I don't really think that's her body...judging from recent pics I've seen snapped of her, she's not that skinny. So, I'm guessing that either they photoshopped her to death or that's another person's body they stuck her head on (as if no one would notice smh...)

xo
Ferocia
*photos from wwd.com

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